We are aware of our corporate and social responsibility and perceive this as a comprehensive challenge. For ProSiebenSat.1, success not only means sustainably increasing our financial results and growing dynamically. It also means consistently enhancing the Group’s non-financial performance.
Furthermore, we believe that enterprises that identify opportunities and risks in the field of sustainability at an early stage can also better prevail in competitive markets. After all, the strength of a business strategy cannot just be measured financially; non-financial aspects are also relevant for lasting success. In this context, ProSiebenSat.1 defines sustainable entrepreneurial activity as a comprehensive approach for ensuring both the economic as well as the environmental and social performance of our Group.