ProSiebenSat.1 Group uses various marketing tools to communicate with customers, online users, viewers, applicants, employees, and business partners. It is particularly important to us that we neither make misleading, false or discriminatory statements nor exploit a lack of knowledge or insufficient information on the customers’ part to further our business. Instead, ProSiebenSat.1 relies on fair and responsible means of dealing with third parties, which enable transparent communication about our brands, products and services. For ProSiebenSat.1, this particularly includes an open and honest attitude to commercial communication, the transparent and comprehensive disclosure and publication of General Terms and Conditions (GTCs), compliance with applicable guidelines on the advertising of own products and services, and respect for other trademarks and symbols. In this context, we identified a total of 29 cases of integrity, GTC, and advertising violations in the promotion of our own products in 2017, including 16 warnings as a result of promotional e-mails and three complaints in connection with infringements of symbols. [ , ]
ProSiebenSat.1 Group sets great store by the provision and presentation of information and the labeling of its own products. Needless to say, the Company’s key principle here is to make no deceptive or misleading statements about our product world. This includes, for example, compliance with the obligation to provide publishing details and with the German Price Indication Regulation. In 2017, we identified 50 violations of requirements and voluntary rules of conduct with regard to information about the labeling of products and services. [ , , ]
ProSiebenSat.1 Group takes its product responsibility seriously. With the CMS, the Company largely covers the relevant legal areas throughout the Group. In addition to the prevention of violations of media law, the CMS also involves marketing and labeling requirements. In 2017, ProSiebenSat.1 identified a total of 95 infringements due to non-compliance with laws and requirements regarding the provision and use of products and services. The corresponding fines totaled approximately EUR 36,000. [, , ] ,
Product responsibility in commerce
We bundle ProSiebenSat.1’s commerce activities in NuCom Group. With the portfolio of leading digital commerce platforms such as Parship, Jochen Schweizer, Flaconi and Windstar, we have created strong synergies for the Group: Through advertising on our own stations, we enhance the growth of the commerce brands and their products, while the latter generate valuable data for new, innovative advertising products. In the manufacture and distribution of products and services, compliance with legal requirements and top quality standards is a matter of course for ProSiebenSat.1 Media SE and its subsidiaries.
At Windstar, for example, which provides health products, the quality and safety of the products is assured by the highest standards, certified quality management and scientifically tested concepts. This provides the foundation for meeting regulatory requirements. The company has the necessary approvals, licenses, and certifications.