ProSiebenSat.1 continuously trains qualified junior staff for the Group through various apprenticeships. With our management traineeships, trainee programs, Chamber of Commerce and Industry training, and dual study programs, talented young people have a range of options for joining our Company. We offer specialisms in IT, digital media, sales, marketing, finance, HR, project management, or editorial work. In this way, we create a strong foundation of well-trained junior staff with an extensive internal network and specific company and industry knowledge. In 2017, a total of 158 employees were supported by our Young Talents department. The majority of graduates were then employed permanently. The goal is to take active measures to combat the shortage of specialist staff on the labor market and support ProSiebenSat.1’s diversification strategy with suitable training formats at the Company. [GRI 103-1, GRI 103-2, GRI 103-3]

As well as initial training for young employees, ongoing training is also a key element of ProSiebenSat.1’s HR strategy. We systematically plan the short-, medium-, and long-term development of our employees within the Group by means of our talent management. Employee development is managed and suitable measures are selected via appraisal interviews. They are based on a target system that breaks down the overarching corporate targets into segment, department and individual targets and thus specifies them for employees and managers. Personal development goals can also be defined in these interviews. We thereby ensure that individual skills are promoted in a targeted manner. [GRI 103-2]

The ProSiebenSat.1 Academy offers a wide-ranging portfolio of technical and personal training. In 2017, a total of 596 events (with 6,266 participants) were held in the Academy, including 60 manager training courses (with 568 participants). One focus area is digitalization, with content such as “Digital Economy”, “E-Commerce & Online Marketing” and “Lean Start-up for User Experience”. These training courses aim to ensure that employees understand digital trends and current technologies and can assess their effects on the media industry in order to develop new products and business models for ProSiebenSat.1. As in the previous year, ProSiebenSat.1 Group invested around EUR 3 million in its education and training programs in 2017. Part of this was attributable to the courses offered by the ProSiebenSat.1 Academy. In addition, there are programs such as mentoring and the “Lunch & Learn” events that have been held since 2010. With the job rotation program, ProSiebenSat.1 employees also have the opportunity to gather experience in other departments and apply this to their own field of work. [GRI 103-2, GRI 103-3, GRI 404-1]

Education and training
Employees by head (HDC) [GRI 404-1]



Average number of hours










Top management



Senior management



Middle management



Team leaders



No management level


















The indicated number of hours are related solely to the offerings of the ProSiebenSat.1 Academy. Substantial part of the leadership training takes place through individual training participation as well as additional measures such as coaching and mentoring. The corporate culture is shaped by the behavior of employees – especially managers. Accordingly, we invested heavily in the expansion of our management development program last year, especially in employee leadership, communication and change management. ProSiebenSat.1 needs managers who inspire people and create optimal conditions for their employees. At the start of 2015, the Executive Board of ProSiebenSat.1 Media SE defined the P7S1 Leadership Values in order to give managers guidance and support as to how employees can be encouraged to innovate and think entrepreneurially. On this basis, we offer a systematic development program for managers that ranges from onboarding to training courses to 360° feedback in the P7S1 Center of Leadership. [GRI 102-16, GRI 103-2]