Recruiting and Employer Branding

We set high standards for the recruiting at ProSiebenSat.1. The central platform is the careers portal www.fascinating-people.com. Since December 2014, the online portal has been supplemented by the digital job recommendation program Talentry, which had over 1,500 users in 2017. It allows Group employees to recommend suitable individuals from their own networks for vacant positions. In many cases, they receive a bonus if the person they recommend is eventually hired. ProSiebenSat.1 also uses social media channels such as Xing and LinkedIn to address talented candidates. In 2017, around one-third of all applications were received via new sourcing channels such as employee recommendations, social media, direct contact, and university marketing. Group Recruiting recorded a total of around 29,000 applications and attended around 70 university fairs and events. [GRI 103-1, GRI 103-2]

With campaigns such as “Claim New Grounds” and “Connect.Code.Create”, we are also stepping up our efforts to address potential candidates with a digital or IT focus. Our employer branding concept aims to ensure the best possible candidate experience for all of our target groups on the personnel market. In addition to applicant numbers, external rankings are therefore also an important benchmark for the success of our HR strategy. These show that ProSiebenSat.1 Group is one of Germany’s most popular employers. [GRI 103-2]

In 2017, ProSiebenSat.1 also used a new tool for employee surveys with “Pulse Check”, which aimed to record the current mood within the Group, gather ideas for improvements, and quickly implement these in specific projects. Another important aspect is the net promoter score (NPS), which was surveyed using the new tool. This key figure is intended to provide an indication of employee satisfaction. [GRI 103-2, GRI 103-3]